Run a Seasonal Promotion
Since the Summer season is huge for retail, and you will have a lot of competition, you need to stand out from the crowd and promote your business. One of the best ways to do this is to offer a summer promotion. Whether it is a special on some rock, BBQ and beach essentials or perhaps bulk buy on umbrellas (which is most likely let’s be honest) you need to be able to shout about it. Putting on a promotion is brilliant to encourage purchasing when people are in your shop or visiting your site but you need to get them there in the first place.
Here are some tips for getting them there.
Collect e-mail addresses and send out e-mail newsletters
Perfect for directly targeting your existing customers and shouting about your latest promotion. Regular customers like to be treated the same as new customers. If you don’t have a database of customers already now is there perfect time to start with the increase in customers from the Summer season. Why not run a competition to encourage people to leave their details. Direct email marketing is a cost effective way of increasing your sales.
Sending emails to your customers is perfect but what about the customers you don’t have yet. We suggest, THINK BIG! Banner and flag printing is always on trend and really catches the eye. Banner printing is a cost effective solution for advertising your latest promotion. We are able to produce banners in any custom size and they are fully waterproof so they can be left out 24/7. If you don’t have room for a banner then have you thought about a feather flag? They are again perfect for making sure the passing trade notices your business. They come in a range of shapes and sizes, so we can help choose the best solution for you, they also have a range of bases for every situation.
Get noticed or featured in the local news
One of the best and most cost effective ways of promoting your business is getting featured in the local new. This is the perfect way of making sure you target your businesses local audience. Why not get in touch with the Skegness Siren? A brand new online and social newspaper who are always willing to work with local businesses. Featured articles are perfect for talking about your business and allow you to get your point or promotion across. Tie in a featured article with a featured advert and you are on to a winner and bound to get noticed. Contact the Skegness Siren on firstname.lastname@example.org for more information, of course there are other sources for local news too!
Let’s Play SNAP!
Brilliant! You have created a promotion, emailed your existing customers, had a banner or flag printed to catch passersby and been featured in the local news. The final thing to remember is that all of your printing, marketing and advertising matches, is on brand and all looks the same. Keep your design and colours they same on every piece of promotion. So when your customer has received an email, seen the advert on the Skegness Siren and now they are walking to the shop and see the banner they know exactly where they are going and why they are going there because they noticed and recognised you everywhere.